Shift the Country

Let's Do Some Things

We're In Crisis & Chaos But We Can Get Through It, Help Each Other Through, & Make Change Along The Way.

We’re calling on Americans to get engaged.  More engaged than ever before.  More engaged than many already are.  We’re calling on Americans to get engaged even as people are already doing so much extra for so many reasons.

It’s time.  We’re in the biggest set of crises in decades.  We need everyone who can do anything anywhere to jump in.

5-Part Strategy For A Phenomenon

The interrelated parts of this strategy are designed to create something like a phenomenon when used all together.  Details are at the links for each tool below, and with the same summaries at 15 Tools To Help People Do Some Things.

The 5-part strategy is:

  1. Do Some Things.  Create A Groundswell of People Taking Action Everywhere.
  2. Build Power With Greater Alliances.  Get Groups & Teams Together To Make Shift Happen.
  3. Raise A Huge Ruckus.  Create Spectacle.  Drive The Narrative.  Drive The Public Agenda.
  4. Spread The Ruckus.  Foster Tipping Points In Social Networks To Reach Further.  Make Shift Go Viral.
  5. Counter Fear.  Be Serious About Risk & Be Ready To Take It On.  Love People.

It's Time

We need all the things – everything from checking on your neighbors to helping hold society together.  We need little tiny things, great big huge things, individual things, small group things, huge national alliance things, local coalition things, business things, entrepreneurial things, big idea things, process things, adaptive things, nonprofit things, partnership things, work things, family things, friend things, church things, school things, simple things, complicated things, courageous things, heartwarming things, loving things, tough things, fearless things, unprecedented things, things online, things in the real world, risky things, relatively safe things… and a whole range of things in between. 

If everybody who’s in a position to do at least something does something – or maybe a few somethings – we’ll have millions of people doing millions of things.  And we all move forward.  We all have a better shot of surviving.  We all have a better shot of making this country into something more like what we might dream it could be.  For all of us.

Shift the Country is an initiative founded in this moment of great disruption.  We're here to advocate for mass action.  Mass volunteerism.  Mass transformation.  Big shift.  We’re coming into an extremely intense time.  We need it all.

Our 4-part mission – should you choose to join us – is to hold civil society and institutions together, to help people help each other through several crises happening at once, to get people engaged in all of that, and to make transformation along the way.

Help fund this shift on Patreon.  Or on GoFundMe.

Change is coming… whether we drive it or not.  Chaos and trauma push us into shock, inaction, and hand-wringing.  All of us can engage in ways that are decisive, impactful, and purposeful; and that help pull us forward through overwhelm and crisis.  When millions of people each engage in something… shift can happen.  We find our way through.  Together.

Shift the Country has a roadmap for doing it.  It’s a framework with a 4-part mission, 4 principles, a 5-part strategy, 15 tools to help people engage with everything, and 10 structural areas for action anywhere.  It’s adaptable, scalable, and flexible.  It’s made up of parts that anyone or any group can use at any level in whatever ways make it effective.

This call to engage with everything is in addition to voting and protests – because we’ll need way more than voting and protests to get through what’s coming.

4 Principles

We can navigate this time of disruption with 4 principles:  connection, community, resilience, and problem-solving.  Those 4 principles can help us survive, and to shift toward a more equitable, just, inclusive, and sustainable society.  The principles are our strengths, too.  We are a resilient country of problem-solvers and innovators.  When the unimaginable happens – and it will – Americans are good at leaping into the unexpected, helping each other, and finding ways through. This framework can help us do all of that as new shocks and crises occur over the coming weeks and months.

Contribute to this shift on Patreon.  Or on GoFundMe.

Why This Is Urgent Like Right Now

Why are we pushing all of this so urgently now?  Here’s a super high-level look at US situation and risk as of October 2020.  In terms of the election and transfer of power, widespread voter suppression efforts combined with a pandemic and the Trump Administration’s mail system delays have increased tension and queues in polling places for early voting.  Other polling concerns exist as Mr. Trump has suggested that followers intimidate voters.  Election results could take days or weeks to clarify, leaving space for Mr. Trump, media, disinformation efforts, and conspiracy theorists to attempt to push election narratives, or to make false declarations.  Mr. Trump and Mr. Pence are not willing to commit to a peaceful transfer of power.  Mr. Trump has publicly stated an array of actions he has considered for various scenarios.

Even if the November election goes well, we have an out-of-control pandemic in the US that will lead to much more death, illness in hundreds of thousands over the next months, potential healthcare system overwhelm, and long-term disability in the millions.  The Trump Administration has actively obstructed an appropriate pandemic response, and is pushing an untenable, impossible “herd immunity” approach that will massively increase deaths, long-term disability, and long-term healthcare system overwhelm.  State and local governments in many places are actively obstructing an appropriate public health response.  Healthcare coverage for millions could be removed by the US Supreme Court in November.  Everyday Americans, small businesses, and local governments have not received recent additional federal pandemic support while businesses fail, governments lose revenue, and people can’t cover rent, mortgages, utilities or food; evictions and utility shut-offs will increase without systems in place to account for the impacts; winter has arrived in much of the US which will increase the complexity of many things tied to the pandemic.  Pandemic and other widespread instability and damage will persist; interruptions or failures of massive interconnected systems will lead to unforeseen cascading effects across every segment of US society, its structures, its social fabric, and its systems.

There are many weeks in the interim period between election day and the day in which losing Republicans will leave office – January 3rd for the US Senate, and January 20th for Mr. Trump.  Republicans in federal office and in the Trump Administration can do significant additional damage to the US government during this interim period, especially as the administration as shown a willful disregard for the law, and as the US Senate has refused to effectively oversee the administration and has instead enabled it.  Russia is actively executing operations to further weaken the US by sowing chaos and discord including real-world impacts tied to public health, the election, the economy, racial tensions, civic unrest, conspiracy theories, and possibly violence.  A growing number of Americans now follow complex conspiracy theories, deny science, and are actively impeding public health measures, behaviours, or best practices.  Radicalized, armed domestic extremist groups have been increasingly active and emboldened by Republican party messaging and stochastic incitement from the US president, including in reference to plots around two sitting US governors.

Assuming there is a successful transfer of power from the Trump Administration to the Biden Administration on Inauguration Day January 20, 2021, the US government will not instantaneously transform and become spontaneously functional and efficient after being heavily eroded and corrupted by the Trump Administration.  The death, disability, illness, and damage from the pandemic will be significantly more widespread by late January.  After Inauguration Day, the US will still have a conspiracy theorist problem, widespread disinformation, dangerous levels of science denial, an emboldened white supremacist terrorist network – and the usual array of wicked problems, from systemic racism to growing oligarchy to obvious massive shortfalls in education to increasing wealth inequality and so on.

We are facing incredible damage to this country and to its people.  To us.  We just don’t know how much yet, or who we will lose.  We know loss is coming.  This framework was designed to help us find our way through the damage, loss, and chaos; to deal with it; and to help hold our very society, our functionality, and social fabric together while we do.

More On How We Get Shift To Happen

The Shift the Country roadmap, or framework, is on this page and in the links below, and in this white paper:

The white paper has the operational framework we're using to ramp up in fall 2020.  The lengthier 141-page proposal has the collected in-depth methodology behind all of the work here.  There's more depth on where all of this came from and why via Back Stories: This Disruption Was Not Unexpected.

Where We're Making Shift Happen

We're here:

We're ramping up our social media, videos, workshops, storytelling, blog posts, webinars, and community-building as funds come in.

Holler when you've got stories to tell and examples of stuff we can share.  That's all part of creating a phenomenon here - spiraling up, and spreading ruckusUsing the tools, telling the stories, talking to people about what we're doing, sharing it, & signing up for team work.  Getting the word out.  Sharing each other's progress.  Then we spread it further, and keep right on going.  More ways to support the shift here.

More money makes more shift happen.  This Shift the Country civic engagement initiative was founded in July 2020.  We're at the very beginning of fundraising.  We're totally crowdfunded via Patreon and GoFundMeEvery bit of help helps us make more shift happen.  Contributions are not deductible for federal income tax purposes as charitable contributions. 

We Can Make This Shift Happen

We – Americans – can help build coalitions.  We can help each other survive a deadly pandemic.  We can help the US hold a successful and fair election.  We can help hold this country together during the pandemic and a potentially tumultuous presidential transfer of power.  We can help institutions help us survive, while we also work on transforming them to serve all Americans in more equitable, just, and sustainable ways.  We can help shift this country so that we can partner with other countries for a global transformation to address the urgency that is climate change.

“We believe that COVID-19 will be one of the biggest economic, political, and cultural turning points of our lifetime, and how we respond will shape our future.” – New Media Ventures website

People are already fighting for each other; fighting for this country; fighting for public health action to save lives.  They are working to help keep other people alive in hospitals and nursing homes; to keep grocery stores and other critical services operating; to help feed people; to help reform police departments and spending in communities everywhere.

We – together – can do even more.  It’s going to take millions of us doing all the things.  Shift the Country is bringing more of the things, as are so many others.  Together we can help organize, catalyze, and amplify action and transformation at a scale never before seen in this country.

Shift the Country can help you and anyone else take it to the next level.  We’re here to make serious shift happen.  We’re here to help us all survive, stay alive, and thrive.  There are ways.  We find them together.

Thank you for your interest, action, support and time.  In everything you are doing in this moment.

"There are some people who live in a dream world, and there are some who face reality; and then there are those who turn one into the other." - Douglas Everett

We will absolutely find ways through.  There is an other side.  We help each other get there.  We make it worth getting to. 

That's how we get it done.


|| I'm In! Sign Me Up || How Can I Support All This Shift? || 15 Tools To Help People Engage With Everything || 10 Structural Areas For Action Anywhere || Printable Shift the Country Framework || FB || Twitter || Videos & Broadcasts || YouTube || Workshops & Scheduled Livestreams || Services || The Blog || 25 Focus Areas For Navigating Disruption ||

MORE RELATED STUFF IS BELOW.  Patreon and GoFundMe support help us make more shift happen faster.  Tagged resources below are blog posts & videos for Shift the Country in general.  Help us share this stuff everywhere with everyone you know & totally raise an absolute ruckus.  Thank you.  Good luck.

shift the country - general
Shift the Country - White Paper

The Shift the Country white paper is the basic foundation for the 501(c)(4) organization, mission, and initial operations.

VIDEO: Creating Tipping Points (Tool)

This is on how to deliberately create tipping points - or how to deliberately make something "go viral" either online or in the real world. Creating tipping points & leveraging social networks to do it is one of the 15 Civic Engagement Tools that help us make shift happen. It's also one of the 5 parts of our strategy to Shift the Country.  Our "tipping points" tool online is here.  This video is on the founder's wall on Facebook here. August 6, 2020.

VIDEO: How Do We Hold US Through The Inauguration?

So the US President isn't willing to commit to a peaceful transition of power. Now what? We have options for everyday actions. It's more than voting, and it's more than protesting. Check this out to find out more (also we do know how to spell - major typo in the video chyron though). 9/24/20. This video was livestreamed to our Shift the Country FB Page as well.

VIDEO: How Taking Care of People Can Help Save US

We can counter the individualism damaging the health and well-being of this country by looking after each other. Caring about people. Celebrating community. Having compassion. Embracing humanity. Anchoring in connection and community. Doing that can help make shift happen, too. This was originally broadcast on the Shift the Country Facebook page on August 15, 2020.

VIDEO: Inaugural Video, Shift the Country (Ep 001)

Episode 001 of FB Live and other broadcasts to come.  8/1/2020.  Executive Director Vanessa Burnett and Gary Monti from the Board of Directors kick off the series with a 60-minute overview of the work planned by the new Shift the Country nonprofit.  In the spirit of adaptability, the first 3 minutes is dead air as we were working out the broadcast bumps.  It's a work in progress. Broadcast covers the mission, 5 principles, 5-part strategy, 15 civic engagement tools, 10 structural change areas, and context and structure behind the work - such as countering tyranny, nationalist oligarchy, and addressing a massive pandemic catastrophe.

VIDEO: Shift the Country Mission

Shift the Country is a new nonprofit founded in this moment of great disruption to help people help each other through several simultaneous crises, to hold civil society and institutions together, to get voters engaged in doing all of that, and to make transformation along the way. This video is about that mission & why we're doing it. Original broadcast on our Shift the Country Facebook Page on August 6, 2020.

VIDEO: These 6 Months Are The Fight Of Our Lives

We're in some stuff. This one is on the 5 main parts of the risk landscape in front of us between now and February - through the election and transition of administrations. Plus - how do we survive? August 30, 2020.  The 5 main parts of the risk landscape include 1) the out of control coronavirus pandemic (and complex system interruptions and related cascading effects); 2) emerging authoritarianism in the US; 3) the influence of a growing nationalist oligarchy on destabilization in the US; 4) an information war with many fronts; 5) the election and transition of power. This also gets into the 5-part Shift the Country strategy to help us get through these next months.

VIDEO: What Is Civic Engagement Anyway?

We're pushing massive civic engagement in the US to help us through all the crisis and chaos in front of us. What the heck is that, anyway? This video gets into that. Here's our list of 15 civic engagement tools. It's a list for now as we're writing the tools - but if something jumps out, you can start doing it now. These are for us to make shift happen where we live. This video is also on the Shift the Country FB page. September 3, 2020.

VIDEO: Why Civic Engagement Is Critical

The mission here at Shift the Country is to help people help each other through several simultaneous crises, to hold civil society and its institutions together, to get voters engaged in doing all of that, and to make transformation along the way. This video is on why civic engagement is such an enormous piece of all of that. This was originally published on August 15, 2020 on the Shift the Country Facebook page.

VIDEO: Wicked Problems of Now vs. Magical Thinking

The initiative to Shift the Country was built in the summer of 2020 for this highly unique & unprecedented moment in time. It's a whole set of wicked problems, & some were understood to be huge risks prior to this year. Our framework is set up to help people navigate the complex landscape of multiple disasters combined with active erosion of government institutions and active obstruction of response efforts. The first 48 minutes get into how magical thinking works & why it isn't helpful now. The second half gets into complex systems, a great disruption, and catastrophe and big disaster preparation in the US based on experience inside the federal systems that were supposed to be built to help with some of the current crises. This was originally broadcast on our Shift the Country Facebook Page on August 9, 2020.