Shift the Country: Growing Something Like A Phenomenon


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Monday, November 4, 2019

[2-pg PDF version here]

To win in 2020, Democrats need to grow, expand, and evolve what it took to win the 2018 election, especially in the formerly-known-as-red-states.  We’ve got to win the rural country to protect and advance the entire country.  The Republican party and Mr. Trump are endangering our values, our Constitution, our national security, and our future.

We need a wider reach and inventive approaches to win the Electoral College and the US Senate – both of which are weighted to favor rural areas.  So let’s get out and win over rural America.  We’re a country that dreams big, after all.

Now is the moment of power.  The Shift the Country work is made for this moment.  We’ve got tools to make shift happen.  We win by strategically engaging the majority of voters – ASAP.  We start in more diverse and populated rural cities, micro-cities, networks, and constituencies.  We move outward to smaller towns and rural areas.

We deliberately create tipping points.

  • We methodically & organically reach, engage, & persuade potentially supportive voters.
  • We start by spreading civic engagement tools & activities that volunteers + coalitions can lead in any community.
  • Cutting-edge tools + activities build on & expand established campaign + resistance work.
  • Relational organizing helps spread use of the tools through social networks; digital marketing expands reach.
  • We amplify activities, conversations, & shift as it happens.
  • We leverage & grow community + connection.

We create a phenomenon.  We create localized, small-scale, large-scale, and viral real-world and online tipping points.  There’s a formula:  we pay attention to context, stickiness, the people in social networks, the networks themselves, and how communities work.  We use language, framing, attention to values, and we listen to what is important to people's hearts.  We embrace and celebrate humanity.  We generate so much activity, messaging, and buzz that we grow a movement in all kinds of places, and in online and real-world social networks everywhere.

Winning the election and strengthening American communities – that’s shift we can believe in.  Rural areas have been hit hard by the recession, globalization, automation, agricultural consolidation, and population decline.  History and thirty years of culture wars have left a trail of resentment and bias.  We can champion ways forward.

Coordinated and strategic attention, activity, and sensation can create noticeable, real-world shifts in communities that people talk about with friends and neighbors – through the primaries and into the general election.

  • Civic engagement tools to be released ASAP can help build vision, hope, clear agendas, real progress on shared priorities, problem-solving, and action where people live. Tools to Shift the Country facilitate innovation, economic development, coalition-building, resilience, power, connection, and community.
  • Flexible, evolving coalitions can help residents, business + infrastructure owners, workers, elected officials, investors, visionaries, artists, land owners, & entrepreneurs partner to advance & build communities together.
  • Placemaking creates “a people-centered approach to building strong, vibrant communities.  It helps communities achieve economic & population growth through cultural & entrepreneurial amenities, concepts, & catalytic projects… Once a community is thriving & has the amenities that can attract & retain top talent, businesses relocate &/or expand, growing the local economy & enhancing the quality of life,” (from an Iowa consulting company).

Shift the Country tools are coming ASAP.  Tools are in development for release + marketing as funding coalesces.

Tools are designed for conversation, solving community problems together, finding shared values to invest time and attention on, building shared vision, taking shared action, advancing local projects for the common good, and identifying community agendas and priorities to promote to federal candidates and campaigns.

  • Tools help volunteers use relational & distributed organizing to leverage the power of connection + community.
  • Tools can help grow the creative tension between where we are & where we intend to be – a key for volunteers at every level seeking to get voters invested, engaged, committed to act, & sold on voting for Democrats. We need to understand & communicate the stakes to help create a thriving, flourishing America.
  • Tools can help leaders & activists better serve communities, provide moral courage, & lead an ad-hoc, organic movement to Shift the Country from the ground-up.
  • Tools can help put our shared communities front & center to bring attention to places where people live.
  • Tools can help volunteers use persuasion, language, messaging, framing, values, & amplifying more effectively.
  • Tools can help left-leaning leaders become fierce advocates for things that people in formerly-known-as-red-states need. Democrats can champion real-world solutions & agendas to help Americans; Republicans won’t.
  • Tools can help build faith in the political process for the disenchanted, & help show real-world progress for voters who have seen broken promises & who feel passed-over by politics.
  • Tools can disarm, diffuse, & de-fuse resentment where contempt has increased & grow connection + community.

Tools can engage and persuade while also fostering problem-solving, vision-building, economic development, economic equality, innovation, entrepreneurialism, climate justice, prosperity, sustainability, and structural reform to help Americans in cities, micro-cities, and towns advocate for and make change they need to survive and to thrive.

Bonus Features!

  • Shift the Country tools counter tyranny – by helping renew & update institutions & faith in them, & by updating the social contract. An aspiring tyrant offers fear + abyss.  Democratic volunteers & politicians can do substantive work now on reachable ways forward that help people, businesses, & communities flourish.
  • Shift the Country tools increase resilience – which we’re going to need as climate change unfolds & world complexity increases. Resilience helps us bounce back from the unexpected & the unimaginable.

This isn’t “shift the state.”  It’s not “shift the district.”

It’s Shift the COUNTRY.  The whole thing.  To the left.

Join us!  Incredible people like you, and businesses like yours, are helping make this shift happen –

We're on social media!!  Follow us @ShiftTheCountry on Facebook or Twitter & share our posts!


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This post is a fundraising solicitation for the Shift the Country PAC, a federal Super PAC working to help win rural America in the 2020 election.  © Copyright Shift the Country PAC, Ames, IA, November 2019.  All rights reserved. Adoption, distribution, & use with permission only.  Shift the Country PAC is a federal Super PAC working on the 2020 election.  Not authorized by any party, candidate, or candidate’s committee.  Shift the Country PAC, PO Box 1093, Ames, IA 50014  (202) 556-0317  shiftthecountry@gmail.com.

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Details on anticipated expenses & fundraising goals are here:  Funding Specifics To Get Shift Started.
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Methodology is in the Proposal to Shift the Country.

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Per the FEC, "political committees that make only independent expenditures (Super PACs) may solicit and accept unlimited contributions from individuals, corporations, labor organizations and other political committees. They may not accept contributions from foreign nationals, federal contractors, national banks or federally chartered corporations."  Further, “a federal government contractor is a person who enters into a contract, or is bidding on such a contract, with any agency or department of the United States government… the government contractor ban applies primarily to contributions from a partnership (or a limited liability company) with a government contract. It also applies to the personal and business funds of: individuals under contract to the federal government; and sole proprietors of businesses with federal contracts.  The spouses of individuals and sole proprietors who are federal government contractors and employees of federal government contractors, however, may make contributions from personal funds.”  Contributions are not tax deductible, and are filed with the FEC.
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